17 Best Ecommerce Platforms for SEO [Expert Picks - 2025]

Looking to grow your online store? Choosing the best ecommerce platform for SEO can make all the difference. The right platform not only helps your site rank higher on Google but also brings in more visitors and drives sales. But with so many options, how do you know which ecommerce platform is best for SEO?

According to a recent study, 75% of users never scroll  past the first page of search results, making SEO critical for online success.

Don’t worry, we’ve done the heavy lifting for you. In this post, you’ll discover the 17 best ecommerce platforms for SEO in 2025. We’ll break down what makes each platform unique and how it can help your store stand out in search engines and grow your business.

Why SEO for Ecommerce Matters

Let’s first talk about why SEO for ecommerce  is so important. SEO, short for search engine optimization, is what helps your website show up on Google when people search for products like yours. And the higher you rank, the more visitors (and buyers) you get.

For online stores, SEO isn’t just about keywords. It means optimizing product pages, categories, images, and URLs. It also includes fast site speed, mobile responsiveness, and secure browsing (HTTPS).

All of this is directly affected by the ecommerce platform you choose. So, picking the right one gives you a strong foundation to grow your store and beat the competition.

What to Look for in the Ecommerce Platform for SEO

When choosing the best ecommerce platform for SEO, keep these key factors in mind:

• Clean URL structure: Search engines prefer URLs that are simple, readable, and keyword-friendly. This helps improve crawlability and user experience.

• Customizable meta tags: Being able to edit your page titles and meta descriptions gives you control over what appears in search results, boosting your chances of ranking higher.

• Fast loading speed: Pages that load quickly keep visitors engaged and rank better on Google. Slow sites risk losing both traffic and sales.

• Mobile optimization: With over half of online shopping done on mobile devices, your store must look and perform great on phones and tablets.

• Built-in SEO tools: Platforms with easy-to-use SEO settings save you time and help ensure your site follows best practices.

• Support for blogging: Regular content creation boosts SEO, drives traffic, and strengthens your branding for ecommerce success.

Now, let’s jump into the top platforms you should consider for your ecommerce web development  journey.

Want to rank higher and drive more traffic to your online store? 

Here are 17 of the best ecommerce platforms for SEO in 2025 to help you get there.

1. Shopify

Shopify is a favorite for many. It’s easy to use and has strong SEO features. Shopify lets you customize meta tags, URLs, and offers fast, mobile-friendly themes. Many people hire experts for shopify development  to get the most out of its features.

It's built-in blogging platform helps boost SEO by adding fresh content regularly. Plus, Shopify sites come with SSL security, a ranking factor on Google.

Why Shopify stands out for SEO:

• Customizable meta tags and URLs help you rank better.

• Mobile-friendly themes load fast on phones and tablets.

• Built-in blogging platform to publish fresh content regularly.

• An automatic SSL certificate adds security (Google loves secure sites).

• Wide app marketplace for SEO tools and marketing add-ons.

• Many hire experts for Shopify development to unlock its full potential.

Shopify gives you a strong SEO foundation and tools to grow without hassle.

2. Wix

Wix has come a long way in SEO. The wix website development  tools now include an SEO Wiz that guides you through optimizations step-by-step. Wix SEO supports structured data, customizable meta tags, and mobile-friendly designs.

If you want a simple drag-and-drop builder that also helps with SEO, Wix is a solid pick. It’s perfect for small to medium stores.

Wix SEO highlights:

• SEO Wiz guides you through step-by-step optimization.

• Supports structured data for rich snippets.

• Customize meta titles, descriptions, and URLs easily.

• Mobile-friendly, responsive designs built in.

• Good for small to medium stores focused on easy setup.

If you're planning to choose Wix for your brand, make sure to read our comprehensive article for Wix SEO .

3. WooCommerce

WooCommerce is a WordPress plugin, so it blends perfectly with WordPress development . It’s very flexible and supports tons of SEO plugins. You can control URLs, meta tags, and site structure easily.

Since WordPress powers many blogs, combining WooCommerce with content marketing is a winning SEO combo. It’s great if you want full control over your store’s SEO.

WooCommerce SEO perks:

• Seamless integration with WordPress blogs boosts content marketing.

• Full control over URLs, metadata, and site structure.

• Supports many SEO plugins like Yoast SEO or Rank Math.

• Highly flexible, allowing custom SEO tweaks.

• Great for businesses wanting a tailored ecommerce SEO setup.

Pair WooCommerce with smart content and watch your SEO soar.

4. BigCommerce

BigCommerce is built for growth. It offers automatic sitemaps, SEO-friendly URLs, and clean code. It also supports many marketing integrations.

This platform is great if you’re aiming for large-scale operations. It’s powerful but can be a bit complex at first.

BigCommerce key SEO features:

• Automatic XML sitemaps for better crawling.

• Clean, SEO-friendly URLs.

• Supports rich snippets and schema markup.

• Integrates with marketing tools like Google Shopping and Facebook Ads.

• Good for medium to large stores planning rapid growth.

It’s powerful but might take some time to master if you’re new to ecommerce.

5. Magento (Adobe Commerce)

Magento is a top choice for developers. If you want deep customization through magento development , this is the platform for you. It handles complex SEO needs like layered navigation, meta data control, and canonical URLs.

Magento is best for bigger brands with specific requirements.

Magento’s SEO strengths:

• Full control over layered navigation and product filters.

• Canonical URLs prevent duplicate content issues.

• Advanced meta tag and sitemap management.

• Supports multi-store setups for global brands.

• Ideal for large businesses with complex needs.

Magento requires technical skills but rewards you with powerful SEO options.

6. Squarespace

Squarespace focuses on design. It has sleek, mobile-ready templates and solid SEO basics like customizable meta titles and descriptions.

If branding for ecommerce  is important to you, Squarespace helps build a stylish online presence. It’s ideal for creatives and small businesses.

Squarespace SEO benefits:

• Beautiful, mobile-ready templates.

• Easy meta title and description editing.

• Built-in blogging for content marketing.

• Fast hosting and SSL included.

• Ideal for small shops and creative entrepreneurs.

Squarespace combines good SEO basics with stunning design.

7. PrestaShop

PrestaShop is open-source and customizable. It supports SEO-friendly modules and clean URLs.

Good for those with technical skills, PrestaShop lets you create a tailored ecommerce SEO setup without big costs.

Why PrestaShop works for SEO:

• SEO-friendly URLs and customizable meta tags.

• Supports many SEO modules and extensions.

• Community-driven with lots of free plugins.

• Good for stores that want full control without heavy costs.

• Requires technical skills for setup and optimization.

8. Weebly

Weebly offers a simple Wix website development style, drag-and-drop tools, and basic SEO features. It’s easy to get started, but not as powerful for advanced SEO.

Weebly SEO essentials:

• Basic SEO controls for titles and descriptions.

• Mobile-optimized templates.

• Easy to get started, but limited advanced SEO features.

• Suitable for small stores and startups.

9. OpenCart

OpenCart is open-source like PrestaShop. It supports SEO-friendly URLs and meta tags, but requires some technical knowledge.

OpenCart SEO features:

• SEO-friendly URLs and meta tag support.

• Multi-store and multi-language options.

• Requires some technical knowledge to set up well.

• Good for small to medium stores on a budget.

10. Volusion

Volusion comes with built-in SEO features and fast loading times. It’s good for startups and medium-sized businesses looking to improve rankings.

Volusion focuses on speed and ease of use.

Volusion SEO tools:

• Fast loading pages to improve rankings.

• Built-in SEO options for meta tags and URLs.

• Good for startups and growing small businesses.

11. Big Cartel

Big Cartel is great for artists and makers. It has basic SEO tools and simple ecommerce features. Not for big stores but easy to manage.

Big Cartel SEO facts:

• Simple SEO tools for beginners.

• Easy store setup, but limited features.

• Perfect for small, niche stores with few products.

12. Shift4Shop

Shift4Shop supports SEO best practices like custom meta tags and clean URLs. It also integrates with Google Shopping and marketing tools.

Shift4Shop SEO highlights:

• Custom meta tags and descriptions.

• Clean, SEO-friendly URLs.

• Google Shopping integration.

• Marketing tool compatibility.

13. Wix Turbo

Wix Turbo is Wix’s improved performance engine. It boosts site speed, which is key for SEO.

Why Wix Turbo matters:

• Boosts page loading speed—a key SEO factor.

• Makes Wix stores faster and more competitive.

14. Ecwid

Ecwid is a plugin that works with any site. It has basic SEO controls and is great for adding ecommerce to an existing website.

Ecwid SEO basics:

• Basic SEO controls for product pages.

• Great if you want to add ecommerce to an existing site.

• Simple and lightweight for small stores.

15. BigCommerce for WordPress

This combines BigCommerce’s power with WordPress’s flexibility, great for SEO-rich content and ecommerce.

Benefits:

• Manage products with the BigCommerce backend.

• Use WordPress for blogging and SEO content.

• Ideal if you want both ecommerce and rich content marketing.

16. Zyro

Zyro is a new player with easy tools and SEO basics, ideal for beginners wanting quick store setups.

Zyro SEO basics:

• Easy setup with basic SEO tools.

• Ideal for quick store launches.

• Good choice for new sellers focusing on speed and simplicity.

How to Decide Which Ecommerce Platform is Best for SEO

You now know the options, but which one fits you best?

Ask yourself:

• How much control do I want over SEO settings?

• Do I have technical skills, or want a simple builder?

• Is speed and mobile optimization important?

• Will I combine my store with blogging or content marketing?

• What’s my budget for ecommerce web development and SEO?

For example, if you want full control and already know WordPress development, WooCommerce is great. If you want ease and strong SEO out of the box, Shopify or Wix are top picks.

Wrapping It Up

Choosing the best ecommerce platform for SEO is key to your store’s success. Each platform has pros and cons, but your choice should match your business needs, skills, and growth plans.

Remember, SEO for ecommerce is not just about the platform. You need good content, site speed, and user experience. But picking the right platform gives you a solid foundation.

Ready to Build Your SEO-Strong Store?

If you’re looking to boost your site with expert development, Strugbits  is here to help. We specialize in ecommerce web development tailored for SEO success.

Contact us today and get your store ranking higher tomorrow!

FAQs

1. What is the best ecommerce platform for SEO in 2025?

There’s no one-size-fits-all answer, but Shopify, WooCommerce, and BigCommerce are top choices due to their strong SEO features, speed, and flexibility.

2. Why is SEO important for ecommerce websites?

SEO helps your store appear on Google when people search for products. It increases organic traffic, boosts visibility, and leads to more sales without paying for ads.

3. Which ecommerce platform is best for beginners focused on SEO?

Wix and Shopify are great for beginners. They offer built-in SEO tools, easy setups, and step-by-step guidance.

4. Can I switch platforms later without losing SEO rankings?

Yes, but it’s tricky. You’ll need to handle redirects, URLs, and meta data carefully to maintain rankings. Consider expert help during migration.

5. Does blogging help with ecommerce SEO?

Absolutely. Blogging adds fresh content, targets keywords, and boosts your store’s authority, key parts of seo for ecommerce success.

6. Are paid SEO tools needed for ecommerce platforms?

Not always. Many platforms come with built-in SEO features. However, tools like Ahrefs, SEMrush, or Yoast (for WordPress) can give deeper insights and better results.